Westwood Winery is a small-lot boutique winery, making biodynamic wines in Sonoma. Their labels (which we designed) don't have the cliched 'earthy' look of a typical biodynamic winery, because their customer identifies with sophistication. Given our knowledge of the brand values, we were asked to create a web presence to generate desirability. The initial impression customers have when they visit the website is how exclusive the wines are. A sure way to drive up desirability.