Designing for the luxury customer and client
Simon Family Estate is a portfolio of luxury wines destined for greatness. The family's goal was to set a high standard of excellence, creating wines to reflect their strong attention to detail and passion for the wine industry. Working with all the family, we absorbed their story, overlaid our understanding of the luxury customer, and designed the Simon Reserve Cabernet Sauvignon to be the centerpiece of the brand. Through the design of the Family Crest, we communicated the family values, whilst maintaining an upscale imagery. Its not easy to condense a rich family history into a single design, but the Simon family was extremely happy with the process and the end result.
Cabernet Sauvignon
Silver ink etching
Blind emboss
Sculpture emboss
Silver foil
130lbs paper stock
Hand-applied
Simon Family Estate