The Simon Family wanted to make a statement in the wine industry from the very first moment they entered the market. This meant launching multiple wines, varietals and brands. They challenged us to create unique identities for each label, but also ensure the range felt consistent and all part of a 'family'.
SFE Napa Valley is the Cabernet Sauvignon, sourced from prestigious locations of its namesake. The design and print techniques we used include designing a contemporary black and silver foil Family Shield (to maintain brand consistency) and embossing the connecting circles (for individuality). It's clearly a member of the Simon Family but doing its own thing...
130lbs Paper Stock
Photography: Gina Risso Photography
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