The wine market is one of the most crowded categories, filled with traditional label designs. It takes some creativity to stand out. Ranch 32 had already established a reputation for it's prestigious location, but its old map label design wasn't sufficiently differentiated from all the other map designs on the shelf. Being a must-keep element, we turned our attention to a unique design for the brand name. The answer was to draw attention, without being too distracting or cheap looking. The client loved our through-the-brandname, split label concept. It was the perfect solution to preserving the hand-drawn map, while making all the difference with a unique label construction. Standing out doesn't require leaving the norms of the wine category all together. It just takes some creativity to go beyond the norm.
Black and gun-metal foils
Debossed topographical lines
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