Ra Optics focuses on enhancing life through the power of light. Their proprietary blue-light blocking glasses are leading edge, favored by many bio-hackers and fitness experts.
We were brought on to help the brand scale and expand their appeal to the mainstream customer. Having reached a plateau, they needed to break through to the next level. Redesigning their website was the first step, followed by email and social media campaigns to drive sales and build brand awareness. With a consistent brand message and action-oriented campaigns, we grew their sales month-over-month.