Creating the Napa General Store as a must-visit destination takes a lot of work. Then backing it up with an online presence to match is quite another. The challenge thrown at us was to design a site that catered to both those looking to make a reservation on their lovely back patio, to someone searching for the perfect Napa Valley keepsake. To achieve this we focused on the User Experience (UX), making it feel as enjoyable as being there in person.
