Everything Eco Terreno Wines & Vineyards does is done with a strong ethical consciousness. Pink Pride Rose was their first wine of the Purpose line to communicate this strong responsible positioning. Being an LGBTQ+ owned winery it made sense to start here. They wanted the design for this label to be consistent, using the Bee symbol they are recognized for, but with a twist to connect it with their chosen purpose. The rainbow color scheme wasn't groundbreaking but how we mottled the design and incorporated the Bee was the winning combination for them. It's the centerpiece of their Purpose line, respectful of those in the community and those in support.
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