Charbay has been distilling for 13 generations but this hasn't stopped them from being in touch with today's customer. They stay relevant by evolving through innovation, like being the first to market with a 100% fruit vodka.
Our relationship with them might not span their whole history, but it has been long enough for us to become a key team partner, keeping them connected to their customers through the digital world. We started with building their original website and continue changing it when it needs updating or they have a new release or delicious offering to inform the world about.
Keeping their customers engaged led us to create a cocktail recipe database. Not only making it look desirable with delicious recipe images, we made sure it was easy to use for the customer, and easy to update for Charbay.
Wordpress Platform
UX/UI Design
Copywriting
Photography